| In the fall of 2012, the Southern New Mexico State Fair & Rodeo implemented HoldMyTicket’s “Mobile Box Office” solution SWARM to accept credit cards and log cash sales at its main gate to the north of the fairgrounds. The five-day yearly event takes place in Las Cruces, NM and attracts thousands of people from the surrounding areas of southern New Mexico and western Texas. Each year, the Fair employs over 50 volunteers from the Mayfield High School Band working in 4-hour shifts to staff their box office.You can imagine what an accounting nightmare it can be to manage this many employees, with their respective cash drawers, allotted tickets, and other potential sources of confusion. We developed a procedure for their volunteer check-in, where, after signing in, they would receive a 4-digit PIN from a spreadsheet. Through SWARM, this PIN was attached to every sale they made at the gate. This allowed the box office manager to print a report at the end of each shift and reconcile the tickets and cash bag for each volunteer.At the peak of the event, we monitored 12 tellers, all of them selling concurrently over a single cellular network. Moreover, this network was a very spotty Verizon 3G network with speeds registering at 0.05 – 1.00 megabytes per second.
In years past, the Fair did all its accounting by hand, and it staff spent weeks counting ticket stubs and comparing those totals with the cash bags. In most cases, discrepancies with cash drawers were not registered until long after the event was over. Digitizing the box office using HMT’s system allowed the Fair organizers to monitor all ticket sales in real-time, giving them constant awareness of exactly how many people had checked in and how much revenue had been generated at any given moment. Read more about SWARM on iTunes Read a newspaper article about SWARM in the NM Business Weekly Like SWARM on FaceBoook!
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CASE STUDY: Swarm Mobile & the Southern NM State Fair & Rodeo
November 9th
Hold Your Ticket in iOS 6 Passbook
September 19th
Good news, iOS wranglers: your HoldMyTicket event tickets and passes will be fully available in Apple’s new Passbook app for iOS 6.
If you haven’t heard the buzz with today’s release of iOS 6, Passbook comes along with the new operating system and is Apple’s response to the growing trend of paperless ticketing. It offers a single app for storing, retrieving and reviewing all kinds of different electronic tickets, passes, coupons, and many other things – essentially anything scannable.
This means that your HMT tickets will be easily available and ready to scan in seconds flat when you reach the gate at one of our events – just bring up the ticket in Passbook and offer the barcode or QR code to scan, and you’ll be in. Passbook will even send a reminder to your home and lock screens as the event approaches.
Of course, Apple was not content to simply make an organizational tool – Passbook also allows the issuers of these tickets and passes to give the ticket holders real-time updates, such as a gate change for your departing flight or an updated balance on a gift-card. The HoldMyTicket team feels Passbook is a fantastic innovation that will make your active, exciting life that much easier, and we’re hoping to see our Ticket Ninja poking his head out from your stack of passes someday!
New Mexico Business Weekly Article
September 17th
Albuquerque’s HoldMyTicket is becoming a growing player in the local ticketing world and beyond.
At last weekend’s mixed martial arts bout at Tingley Coliseum, Jackson’s MMA general manager Ricky Kottenstette tried the HoldMyTicket system to sell about 6,000 tickets.
“It worked great,” Kottenstette said. “It’s the future of ticketing.”
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Brand New Features: Event Messaging and Newsletters
September 12th
Event Messaging & Newsletters
Are you ready for a long-term relationship? The hard-working team at HoldMyTicket has added some more features to help you keep in touch with those special ticket-buying someones in your life.
- The Event Messaging tool allows you to contact everyone who has purchased a ticket for a given event and keep them updated on news, promotions or anything else you feel they need to know.
- The Newsletters tool gives you everything you need to create customized newsletters to your past patrons. We’ve packed in quite a lot of features in this one – it’s a whole application in itself. You can create your list of recipients by entire venues, but you can also bring together customers from entirely different places by sorting your contacts by tags – the search terms you use to categorize your events: by genre, style, series – or in many other ways. (If you need a refresher course in event tagging, visit this page – we highly recommend you get on the ball!)
If you’re ready for these features, please call your customer rep at our number: 505-886-1251
(And if you don’t have a customer rep, ask us, and we’ll set you up with one!)
Click the links in the paragraphs above to read the details but, above all else, dive into your account and start rolling out the e-mails – just remember to email responsibly by following the CAN-SPAM Act!
As always, stay tuned on this blog or our Facebook page for more updates – more is always on the way.
Desert Rocks Festival 2012: Celebrating Consciousness
June 1st
What it is: Desert Rocks Music Festival
When it is: June 7-10
Where it is: Green River, Utah
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Introducing: The New Tools
May 8th
New Tricks for the Old App
HoldMyTicket is ecstatic to announce our epic renovation of the Tools menu in your account.
First, all the existing features have been completely updated. In fact, you can read about each tool individually to see what has changed. Plus, if you’re brand new to our Tools, the posts can serve as a quick start guide! Here they are:
Announcing Ticket Dojo Lessons
April 30th
Do you want to learn more about our online ticket applications? Feel like you want to take those extra steps to master the art of Ticket Ninjutsu?
HoldMyTicket is announcing the release of Ticket Dojo: a series of online tutorials for its ticketing platform. The lessons will progress in a gentle learning curve, allowing you the comfort of knowing for certain that you understand the basics before moving on to the more complex topics. You’ll be a Ticket Ninja in no time!
The lessons start today with an introduction to our Boxoffice app. We will be releasing more lessons on Boxoffice over the course of the next few weeks – with more topics to come.
Stay tuned, and happy training!
Photo: Ninja Sword Training on the Beach at Rick Tew’s NinjaGym™ Martial Arts Training and Fitness Camp in Thailand
Beer and Taxes
April 17th
