HoldMyTicket is here to help you hold incredible events with ease and confidence. We want you to succeed.

From selling tickets, sending newsletters, announcing events, and to using reports and analytics in your future planning and marketing strategies, HoldMyTicket has a variety of tools to meet your needs. We also have a team prepared to teach you how to make the most of them, keeping your costs low and investing in your growth.

As events ramp up, let’s review the fundamentals of using HoldMyTicket to manage your events and sell more tickets.

For support: You can always reach out to HoldMyTicket’s ticketing experts to help you with your event setup, or for technical support, and we will respond with as much expediency as possible. We also have an extensive library of documentation and resources available at all times to help navigate our system and make the most of our platform’s tools and features. For more personalized solutions and questions specific to your account, feel free to drop us a line or give us a call. We’re here to champion your event’s success, whether that means empowering you with the right tools and information or providing hands-on support.

For peace of mind: Use it or lose it can apply to knowledge and know-how of most systems, including one as easy as HoldMyTicket. If you’re not regularly using our platform to create events, organize events, and add and sell tickets, it’s a good idea to login into your Spark account to review our system before you start scheduling events. This will ensure you recall how to handle the details of your event, such as how to create both paid and free tickets, as well as the details of adding promo codes, indicating start and stop, and utilize other helpful tools. If you encounter any issues, feel free to review our docs or get in touch for help that meets your specific needs. Make sure to add any staff users who may also need access to Spark, such as marketing professionals and accountants.

For hassle-free events: Be prepared to provide ticket buyers with a seamless experience. Make sure you have a good understanding of how to sell tickets and get people in the door with Swarm. Remember that your Spark credentials don't work for Swarm. Contact our team for Swarm access and credentials to start selling and scanning tickets. If you have additional staff for the event, make sure to grant them access based on their specific roles in ticket selling, scanning, or managing will call and guest lists.

Whether it’s giving you the tools or training you need, we want to do everything we can to help you grow your events. Your success is our success For more tips on using HoldMyTicket, or how to incorporate Valentine’s Day into your event organizing or personalizing events, check out the rest of the HMT blog or follow us on our socials.

Valentine’s Day often comes with a lot of feelings for single people. A Valentine's Day event for singles can create a sense of belonging by providing a supportive space for celebrating self-love, friendship and shared interest. Events create shared memories, and promote inclusivity and a sense of belonging.

Activities encouraging friendship, personal growth, and positive affirmations can help build a community where individuals feel valued and connected, regardless of relationship status. With 49.1% of Americans reportedly single as recently as 2022, consider expanding your focus for a successful event from just couples February 14.

Be inclusive

Plan activities that cater to both singles who are simply looking for something to do and others who might be looking to catch a spark, ensuring there’s no pressure to couple up while leaving room for the start of a deeper connection. Feel free to use pink and red in your event marketing and on your event page, but using other bold and bright colors adds festive elements that indicate your event isn’t focused on romantic love or oriented specifically at couples.

Create events with entertainment options that cater to a diverse audience, such as live music, comedy shows, or themed movie nights that don't necessarily revolve around romantic films or subjects. Encourage social interaction by organizing group activities or games like speed friending or dating or group challenges to foster connections among attendees. Make sure there are spaces with clear guidelines to ensure the comfort of all your attendees. Emphasize the importance of consent while creating a welcoming atmosphere for people of all genders and backgrounds.

Consider offering “a first date” promotion to attendees on a pair of tickets for another of your upcoming events for people who hit it off and want to get to know each other better. Go even bigger, and hook the hopeless romantics by offering any couple that meets at your event free tickets to an event upon the presentation of a marriage certificate.

Lean into it

While the focus on Valentine’s Day might be romantic love, the idea of being coupled up doesn’t appeal to everyone. About 57% of single people are not interested in a relationship, and are content with their single status. Honor the proudly independent with events tailored to honoring themselves, friendship and even shunning Valentine’s Day.

• Galentine’s or Platonic Love: Give people the chance to celebrate their nearest and dearest friends. Encourage attendees to bring their bestie, or a whole group of them, to celebrate each other and their friendship. Offer reservations or add-ons for groups of friends attending together.

• Celebrate Self-Love: Highlight the idea of self-love and self-care, with an event designed for single people to pamper themselves and enjoy their own company. Give people the chance to personalize their experience.

• Anti-Valentine’s: Create an "Anti-Valentine's Day" for people who may not be fans of the traditional romantic celebrations. Offer activities that focus on humor, independence and camaraderie and give them a discount using a coupon that can only be applied when buying a solo ticket.

• Singles Section: Offer single people the chance to mingle amongst others in their own section with tickets that allow access to a particular part of your event or venue

Create a sense of belonging

Help people find their community by providing supportive spaces, fostering connections between people who share the same passions and experiences. Give people a chance to find their community with an event centered on interest. Activities promoting kinship can help build a supportive community where individuals feel valued and connected, regardless of relationship status. Hold a trivia night focused on a particular TV show, singer or sport, or host a dance party featuring music from only one genre.

Leverage social media integration by running contests or campaigns to alert and hype up your target audience. Integrate social media sharing options into your event pages and encourage attendees to share their excitement, using event-specific hashtags and sharing user-generated content to your own accounts.

Continue to reinforce and support the connections at your event by hosting similar and related events, using an event comparison report to gauge their potential for success. Ask ticket buyers what their interests are by adding a survey to your tickets, and then announce events that might excite them with a newsletter. Make sure all your upcoming events are easy to find by adding an event list or calendar to your website.

You have a lot of decisions to make when it comes to organizing your events, including who to use for ticketing and event management and marketing. While you might have a lot of options, HoldMyTicket should stand out as your choice for a ticketing solution for three simple reasons:

1. You can save time and money.

Our free event management app, Spark, will elevate your event planning. Whether you're organizing multiple events at different venues or looking to streamline your ticketing process, Spark has the tools you need.

Set up an unlimited venues, events and users and leverage powerful tools such as customizable event pages and powerful analytics, and access a wide range of features that will simplify your event management experience, such as: Booking talent with offers and settlements Storing venue default settings Creating repeating events Storing a library of attractions

Giving you all the tools you need in one software suite, Spark is the ultimate solution for event organizers. From intuitive event set up to demographic and event tracking, access all your event information in one place. Effortlessly reach ticket buyers and generate excitement around your events with our marketing tools like our free newsletter tool and event messenger, or offer them a special coupon or promo code.

See the impact HMT’s Spark can have on your time and bottom line by signing up for free now.

2. You’ll get tickets to fans and fans in the door easier and faster.

Our user-friendly box office app, Swarm, offers a seamless and stress-free ticketing experience for you and ticket buyers. Our advanced software allows you to effortlessly scan tickets offline and access real-time analytics, on any device, including your phone or tablet. Swarm not only provides a user-friendly platform to sell tickets, but it also offers a wide range of features to track your ticket sales and scans that lets you:

Scan tickets for admission, even without Wi-Fi See will call lists and sell tickets anywhere Refund tickets and manage customer information Look up tickets to see their details, including scan history

Swarm has everything you need to make your ticketing process efficient and maximize your ticket sales, including support for ticket buyers. Our ticketing site features an online shopping cart that lets fans buy tickets to multiple shows at once without having to sign in or create an account, while keeping bots from purchasing tickets and blacklisting scalpers and resellers.

Simply sign up for a free HMT account today and start selling tickets and getting your fans in the door.

3. You (and ticket buyers) will be fully supported before, during and after your events.

We take pride in our expertise in not only ticketing but also in providing exceptional customer service. Our team is dedicated to providing you with VIP treatment and is available to assist you at every step with HMT. We are here to support you with everything from setting up your account, technical support, or with phone sales for your attendees. We have also compiled comprehensive documentation to help you navigate our systems and make the most of HMT’s free event management and ticketing tools. Of course, you should never hesitate to reach out to us. We will always be more than happy to get you started or work through any event scenario with you. Our support doesn’t stop there, however.

HMT offers clients more, such as: Equipment leasing: providing you with enough scanners and card readers to scan and sell tickets at your event entrance and box office Seating charts: building you an interactive seating chart that is customized for your specific venue and event Website management: creating a custom website where all of your venue and event information can live Customer Support: treating your fans like our own, we assist attendees with ticket sales, managing their orders and any questions through our support line

The HMT team is ready and eager to help you with your events, even showing up to help scan tickets if you need an extra phone in hand. When you reach out to us, you’re going to connect with someone who is knowledgeable and ready to answer your questions, address your concerns, and help you sell out your event and get people to your show.

If you want to know more about why you should be using HMT, visit sell.holdmyticket.com, or reach out to schedule a demo today. Of course, you can also just sign up and start organizing your events with HMT today,

Refer and Earn with HoldMyTicket's Affiliate Program

Dollars aren't spending like they used to, so HoldMyTicket is here to help you make more of them. Get cash when you refer people with primary ticketing and event organizing needs to HoldMyTicket through our generous Affiliate Program.

For every sale made by your Referral during their first year, you'll score 10% of HoldMyTicket's fees. Once you accrue $20 in earnings, HoldMyTicket will send you your share to you each month.

There is no limit to the number of people or venues that you can refer to HoldMyTicket’s free services using a unique link sent through the Affiliate Program portal on our website. You do not have to be a current client of HoldMyTicket, or even an event organizer to refer people and organizations who need an event management platform or ticketing solution to us. Your referral possibilities are endless.

From concert halls and theaters to event promoters, festivals, and stadiums, anyone can join and benefit from our free tools and super user-friendly, intuitive ticketing and event management software. Enrolling in HoldMyTicket's Affiliate Program is incredibly easy and can be completed in just a minute.

Sign up now to start earning cash today by sharing your unique link with Referrals.

Google Universal Analytics Retiring: What To Do & How To Prepare

HoldMyTicket offers a variety of ways to track your events and access your online analytics, including those offered by Google.

Beginning July 1, 2023 Google will no longer offer its Universal Analytics platform, replacing it with Google Analytics 4 (GA4).

HoldMyTicket has prepared for the transition. You will still be able to track your events within our analytics section of SPARK with minimal changes.

Set up your Google Analytics 4 (GA4) tracking in SPARK in just a couple of steps:

1. Get your GA4 code from Google by setting up a new Google Analytics 4 Property.
2. Set up your event tracking in SPARK, choosing ‘Google Analytics 4’ under Type for each code.

To help ease your transition from Universal Analytics to Google Analytics 4 (GA4), we have compiled a variety of resources from Google:

• Introduction To Google Analytics 4
• Setting Up A Google Analytics 4 Property
• How To Monitor Events In DebugView

At HoldMyTicket, we know organizing events requires a lot of work involving many details.

We have the tools and features you need to easily set up your tickets to maximize event attendance and revenue while staying organized without hassle.

When you’re setting up your event, remember to double check your event details, such as:

• Start/stop times: Schedule when your tickets will go on sale by setting your start/stop times when creating your tickets. If you want ticket sales for all events taking place at your venue to start and stop at the same time, you can also set your default start/stop times. If you have particular tickets that will only be available for a specific time, you can set the start and stop for each ticket in their individual settings by viewing the advanced tab and setting the start and stop times. Setting the availability for each ticket works great in combination with a promo code for an members only presale.

• Promo codes: Ensure you create any promo codes you want to offer ticket buyers when adding your tickets. After adding tickets with promo codes to your event, manage their availability through your Event Overview window. Please note you can use multiple promo codes for an event. If you're offering various promo codes for certain periods of time leading up to your event, we recommend creating different tickets that use promo codes and setting their specific start/stop times.

• Coupon codes: Add any [coupon codeshttps://docs.holdmyticket.com/doc/349/coupon-codes)]( for your event before your ticket sales start through your Event Overview. While a promo code makes tickets viewable for purchase only to those who have it, a coupon code applies a discount to designated tickets at the time of check out. Make sure to inform ticket buyers if any coupon codes work only for certain events and tickets.

• Event description: Write an engaging and informative event description. Along with piquing people’s interest in your event, your event description should have all the information ticket-buyers need to prepare to attend your event, including ticket sale information. If you’re going to have pre-sales, inform people of when they will be and how they can participate, specifying any requirements and exclusions.

For more tips and documentation on making the most of HoldMyTicket’s tools, visit our Resources.

Events bring people together.

Anyone should be able to attend any concert, festival, or conference comfortably and authentically as themselves. Creating welcoming and inclusive events enables everyone to enjoy a shared experience, strengthening the bonds of community.

Your event does not have to be centered on a particular theme or take place at a specific time for inclusivity to be a major consideration. Organizing inclusive events demonstrates your respect to all ticket-buyers. Incorporate inclusion in your event with these inspiring suggestions:

• Be intentional when it comes to inclusivity at your event, developing goals to guide you during your planning process and approaching them with genuine intentions.
• Consider what you hope to achieve by developing an inclusive event, including whether it’s to raise awareness, celebrate a particular community, or simply ensure people enjoy your event regardless of their identities and backgrounds. Once you know what you want to achieve, you can start to plan your event accordingly.

When choosing a venue for your event, make sure it is one that is welcoming to all people. Research venues to ensure they have a history of supporting and including marginalized communities. Make sure facilities are safe and accessible for everyone, including the LGBTQ+ community and individuals with disabilities.

• Provide gender-neutral restrooms and make sure that your event is free from discrimination and harassment.
• Check that your event venue is accessible to people with disabilities, with all aspects of the event being able to accommodate various levels of need and mobility.

Creating a truly inclusive event requires involvement from people who are a part of different communities to forge a more welcoming and inclusive environment for all attendees. Involve marginalized peoples in the planning process for your event to help ensure that your event is truly inclusive and representative of the several intersecting communities.

• Reach out to community organizations about partnering for your event. These organizations can provide you with valuable resources and insights on how to make your event more inclusive.
• Recruit people with different identities and backgrounds, such those who identify as LGBTQ+, disabled or BIPOC, to partake in your event planning and to join your list of performers.

Research performers, vendors, sponsors and other potential partners or participants to ensure your event will not be working with someone who has harmed or discriminated against marginalized groups. Be careful not to platform or give the spotlight to someone who has expressed views antithetical to your inclusivity goals.

• Choose collaborators who have demonstrated continual interest in creating an inclusive event and atmosphere, and support of people from diverse backgrounds.
• Pay attention to any protests or controversies surrounding any potential partners, listening carefully to anyone who says they’ve been harmed by discriminatory actions or words, keeping in mind the intersectionality that exists amongst many marginalized communities, and how support or harassment of one can impact another.

Be mindful of your language and imagery in every aspect of your event. Utilize inclusive language that does not discriminate or encourage harassment against minorities and marginalized people, including members of the LGBTQ+ and disabled communities throughout your marketing, event management and interactions with customers. Ensure any representation of these communities is fair, accurate and does not do harm to their members.

• Beware of any words or phrases, images or symbols that are offensive to marginalized communities, avoiding any faux pas, tropes or stereotypes. Listen to any feedback or concerns expressed by community members. Use gender-neutral language and avoid using stereotypes or clichés. Avoid gendered language, such as "ladies and gentlemen," or "boys and girls." Instead address your ticket-buyers as guests, participants, or fans. You can also consider simply addressing people as everyone or you all.
• Be respectful of each person’s pronouns, ensuring you always identify performers and participants as they wish. Always ask people for clarification rather than making assumptions about someone’s gender, ethnic or racial identity, while giving people the chance to decline answering. Never press attendees for personal information; if you’re including a survey as a part of your ticket, allow any questions regarding gender or sexul orientation, race, ethnicity or disability to be optional.

Creating events at which people feel at ease may require some extra thought or work for organizers, but planning and promoting inclusive events shows you respect all attendees. A safe and welcoming environment is always worth proudly celebrating.

HoldMyTicket makes selling tickets easy and accessible.

Our ticketing software can be accessed on any mobile device, allowing you to turn it into a mobile box office and ticket scanner.

Using Swarm on a mobile device, you can scan more than 100 tickets in just five minutes, and get upwards of 500 fans in the door in less than half an hour.

Our software is compatible with two popular card readers, UniMag Pro Audio Jack Card Reader and MagTek USB Card Reader. It also works with industry-standard BOCA printers, Epson Star Receipt printers, or a standard desktop printer. For BOCA users, we offer low-cost, high-quality thermal paper ticket stock, customizable with your own text.

For clients with additional equipment needs, HoldMyTicket offers free equipment leasing, such as scanners with extended battery packs and credit card readers.

Contact us directly at least two weeks in advance to discuss your event’s equipment needs at [email protected]. We offer each client a personalized equipment consultation and lease contract.

Some of the equipment we offer includes:

Equipment	Use
Ticket Scanner	Sell and scan tickets are the door with an with Swarm pre installed on an iPhone 6 with an extended battery pack
Card Readers	Complete credit and debit card transactions using either a UniMag Pro Audio Jack Card Reader and MagTek USB Card Reader, depending on your compatibility requirements.
Starr Receipt Printer	Print proof of purchases, or even thermally printed paper tickets, for ticket-buyers
iPads	Manage box office sales and ticket scanning with preinstalled Swarm

Additionally, we do have Boca printers available for clients who sell a high volume of tickets and have contracts with us.

Whatever your ticketing and equipment needs, HoldMyTicket can help you get your fans in the door.

People crave personalized experiences. They want to feel like they are part of something special, and they want to be able to choose the experience that is right for them.

While you may not be able to offer each fan in a crowd of hundreds or thousands a unique experience, you can give fans the chance to customize their experience with different ticket types, VIP packages and add-ons.

Different Ticket Types

Not all attendees are created equal. Some fans might be willing to pay for different experiences includes, including:

• VIP package
• A table with bottle service
• Lawn seating
• Reserved areas within general admission spaces

By including multiple ticket types, you can cater to the needs of all of your attendees. Offering different tickets allows each fan to choose what kind of vibe and view they want at your event. Allow further customization by letting fans choose from various VIP packages and purchase other ticket add-ons.

When choosing the right ticket types to offer for your event, it's important to consider your target audience and the overall goals of your event. If you’re organizing a music festival, try offering ticket add-ons like parking, meet-and-greets with artists, and exclusive merchandise. For sporting events, you might want to offer a VIP ticket package that includes merchandise signed by players.

After you've chosen the right ticket types, it's important to market them effectively. Be sure to highlight the benefits of each ticket type and explain how they can enhance the attendee experience. Use a variety of marketing channels to promote your ticket types, including social media and email marketing with the HMT newsletter tool.

VIP Packages

VIP ticket packages are a great way to offer attendees a more exclusive and elevated experience. They can consist of various combinations of perks such as:

• Early entry to the event
• Access to a VIP lounge or area
• Complimentary food and drinks
• Meet-and-greets with speakers or performers
• Special gifts or souvenirs

Group VIP benefits into different groups to give fans the chance to pick a ticket that includes what’s important to them, such as a great view and meeting the band, while avoiding paying for what they don’t want, like merchandise.

If you include alcoholic beverages as a perk on tickets, consider offering a sober alternative or discounted rates for fans who want to abstain from drinking.

Ticket Add-Ons

Ticket add-ons are a great way for attendees to customize their experience and add more value to their ticket. They can include things like:

• Access to workshops or classes
• Discounts on merchandise
• Early access to tickets for future events
• Exclusive content or experiences

When creating your ticket add-ons, ensure you’re offering attendees something different than what’s already available to give people incentive to make the purchase.

Here are some other tips for offering personalized experiences at your events:

• Use technology to your advantage by engaging with attendees through social media to create a sense of community and provide information, including in real-time
• Collect feedback from attendees through surveys, registration forms, or social media so you can create improved personalized experiences

Allowing attendees to personalize their event experience in ways that suit them empowers them to get the most out of your event.

Creating a more personalized experience for your attendees makes your events more memorable and enjoyable for your attendees, improving the overall success of your event, allowing you to attract more attendees and increase ticket sales.

Whether you’re holding a festival or a gala, organizing an event requires a lot of planning and hard work. HoldMyTicket is here with tips (and tools) to make it easier.

Set the Scene

People have a lot of event options. Entice people to add your concert or display to their list of must-attend events with dazzling details on your HMT event page . Focusing on what makes your event unique, hype it up with inside info and videos.

Use behind-the-scenes clips of event and performance preparation, set lists and other teasers to show people just enough to make them want to fully experience your event for themselves. Pro tip: Share your content on different channels to maximize reach and increase engagement.

Our fully capable shopping cart can also help people find the perfect show for every person in their life by showing them other upcoming events for which they can “add to cart” without missing out on their transaction in progress, and personalize their gift with our surveys tool.

Care to Share

Nothing spreads holiday cheer like something joyful to hear! Maximize your event’s promotion by sharing your event’s link on local social media groups and neighborhood websites. Include a flyer to up your chance of garnering shares and engagement, benefitting from free exposure.

Get people excited for your event by posting about it on your blog and socials, including links to your event page and featured performers or artists. Make sure your blog post is a part of your marketing, linking to it on your social media and including it in any newsletters.

Offer VIP Tickets

While only accounting for 10% of admissions, VIP tickets can account for up to 25% of revenue. Also consider offering special tickets to timely buyers with pre-sales or promo codes

If your event will include multiple showtimes throughout the holiday season, you can encourage people to attend earlier in its run with lower prices with coupon codes. You can even save time by scheduling repeating events at the same time.

Alert the Media

Don’t wait for a slow news day to get your event some attention from the local media outlets. Write an engaging press release and send it to your media contacts. Then, call up reporters to give them a little more details about the event to inspire them to do a feature

Reaching out could be especially fruitful if your event is for charity or will benefit others in the community. Make sure to link to your event page and blog post, as well as your social media, so they have contact details easily accessible and can share with their own audiences.

Help people find your event online by also tagging us in your social media posts, and including the HoldMyTicket logo on your artwork. Make sure you’ve added tracking codes to your event so you can keep track of where your event is gaining traction so you know where to focus your marketing.

Communicate with Fans

Clearly communicate all the information fans will need to show up at your event ready to have an amazing experience. Ensure people are aware of cancellation and refund policies, particularly if your event is outdoors or vulnerable to weather changes.

Include information about parking in your event description and indicate whether parking needs to be bought separately. Provide information on any clear bag and purse restrictions, list permitted items and prohibited items, making sure people know what they can bring in and to leave behind on your HMT event page.

Tell people what they can find inside, like food vendors and alcoholic drinks, especially if outside food and drinks are not allowed. If anything changes before your event, update patrons through the HMT’s messenger tool and post the new information on your socials and website.

Finally, provide contact information for the venue and HoldMyTicket, for anyone with more questions or additional needs. We can be reached at EMAIL US: [email protected] Call our office: 1.877.466.3404

HOURS: Mon-Fri 9 AM - 6 PM; Sat-Sun 11 AM - 6 PM, MST

Manage Lines

Keep your lines short and sweet with HMT’s Swarm Box Office. Turn any device into a scanner to keep lines moving quickly and efficiently and get people in the door even faster. Our technology even has you covered if your wifi cuts out, so fans aren’t left out in the cold.

Use etickets and encourage people to add them to their mobile device’s digital wallet for quicker access. Have an entrance strategy in place that gets patrons in the door and to their seats quickly. Come up with a plan for directing VIP attendees and those with additional needs. Consider having a different admission process for patrons with small children at family-friendly events or groups from schools and organizations.

Provide Customer Support

Having convenient and empathic customer service for patrons is a must. Do your best to anticipate and address your guest’s questions and needs. Along with communicating all necessary information to your event attendees when selling them their tickets, include contact information.

Direct them to HoldMyTicket’s support team if you’re unable to assist them. D Whether it’s selling to customers directly, walking your staff through a process, or helping scan attendees in at the door, we're here to help with all you or your customers ticketing and event questions.

These are just a few tips to help you start planning and promoting your event today.Learn more about why should switch to HoldMyTicket for all your event ticketing and promotion needs or sign up now..

Event organizing and promotion is hard. HoldMyTicket’s intuitive event ticketing and management tools makes it easier.

Check out these 5 key reasons why you should switch to HMT - we’ll keep it brief.

1. Getting Started Is Easy

The most important thing that you need to know about HMT is that it’s free to get started and we don’t charge event organizers anything to use our platform. Our software lets you do everything from schedule acts to promote your event, including settling offers, get attendees in the door, and analyze sales without charging you. Instead, we let you set your prices, then pass on a small fee to ticket buyers, letting you keep more of your profits. For free events, there are no fees.

2. You SPARK Up Your Event Management

Our free event management app Spark can help you schedule and manage your shows, including multiple events at unique venues. You can also set up an unlimited number of users to help you with your account, access tools to further customize your events.

3. Calm The SWARM Before The Show

The HMT Box Office app Swarm, gives you everything you need with the click of an app. Whether using a phone or a computer you can use our FREE software, as a point of sale, to scan tickets offline, pull up will-call lists in real-time, and more. Just sign up for a free HMT account and start selling out your events today.

4. Save Money on Promotional Tools

Helping you cut costs doesn’t stop with HMT’s free software. We also have other free promotional tools for event organizers, including our newsletters and event messenger tools. Additionally, we also offer equipment leasing for no additional cost.

5. Get Support from Real People.

We have mastered the art of not only ticketing, but customer service. We provide VIP treatment for every customer service request. Our dedicated team of support staff is here for you every step of the way at no extra cost. From setting up your account to technical support to phone sales for your clients - we’ve got you covered. Drop us a line and we can get you started. We also wrote a ton of documents to help you out if that’s what you prefer.

Data is the driving force behind most successful marketing campaigns. Having access to information on who your audience is and where they’re at in their buyer’s journey is important when it comes to figuring out what message you need to communicate to them and how.

HoldMyTicket makes it easy for you to engage in data-driven decision-making by letting you connect your Google Analytics 4 and Facebook Pixel to each event, helping you track the performance of your online content and marketing efforts.

Adding a tracking code for each event, or entire venues, will allow you to see a wide array of analytics in your Spark account. You can use this information, along with your sales reports, to plan future events and performances.

Adding Tracking Codes

Adding a GTM or Facebook Pixel to an event is simple, and can be accomplished in five steps through your Spark Account.

1. Login to your Spark account and select Venues from the top menu bar.

2. Click on the venue you want to track.

3. Scroll down Analytics.

4. Select code type - Google Analytics 4 or Facebook Pixel Add your venue’s respective codes in the designated fields.

You can also add your own custom code.

5. Click Save

To use specific codes to track all events created under a venue, click “Apply these analytic codes to all upcoming events at this venue?”

After you save your venue’s tracking codes, HMT’s software will automatically pull together data for every code entered, making it easily accessible through our app.

Have more questions or would like more help using all our app’s features? Please check out our help docs for more detailed instructions, including screenshots and how-to videos.